Lead Capture Compliance

Overview

Lead capture is split into two compliance tracks:

• Free calculators on madeforlaw.com use Made For Law terms and privacy links everywhere.
• Paid embeds on attorney websites use the attorney's own terms and privacy links only.

This page explains what to configure, what gets blocked when links are missing, and what your result emails must include.

Compliance Split: Free vs Paid

Free Calculators (madeforlaw.com)

For free calculators, Made For Law legal links must be present in all lead-capture touchpoints:

• Calculator page disclaimer and footer text
• Results footer links
• Lead opt-in checkbox text
• PDF footer (if PDF is offered)
• Result email footer (unsubscribe + terms + privacy + physical address)

Use only:

• https://madeforlaw.com/terms
• https://madeforlaw.com/privacy

Paid Embeds (Attorney Website)

For paid embeds, Made For Law legal links should not be injected into the embed flow.

Use attorney-owned links instead:

• Terms URL from portal settings
• Privacy URL from portal settings

These should appear in:

• Embed footer text
• Lead opt-in text for all lead-capture modes
• Results footer
• PDF footer
• Result email footer

Fallback Behavior (Missing Attorney Links)

If an embed is live but Terms and Privacy are not configured:

• Show Terms of Service · Privacy Policy as plain text only (no links).
• Replace opt-in checkbox with a warning to contact the administrator.
• Keep behavior degraded until links are configured.

This fallback exists for safety, but production usage should rely on the portal gate.

Portal Gate Rules

The embed workflow should enforce a hard warning before copyable embed code:

1. Missing Terms/Privacy: show a compliance warning and block normal flow.
2. Bypass allowed: attorney can skip, but account enters limited mode.
3. Limited mode effects:
   • Persistent Missing Terms/Privacy badge
   • Lead capture restricted to Mode C only
   • Mode A (required) and Mode B blocked until links are configured

Lead Capture Modes and Compliance

• Mode A (upfront form): allowed only with configured attorney links.
• Mode B (suspense gate): allowed only with configured attorney links.
• Mode C (post-results email me): default mode and allowed in limited state.

For free Made For Law calculators, Mode C is the default path.

Website Scanner

v1 (recommended now)

Use basic fetch + HTML link parsing to discover Terms and Privacy pages:

• Crawl common paths (/terms, /terms-of-service, /privacy, /privacy-policy, /legal)
• Parse homepage footer/header links
• Auto-fill when strong matches are found

This handles most sites with no model dependency.

v2 (optional later)

Add low-cost model-assisted detection through OpenRouter for ambiguous websites and fuzzy link naming.

What Terms and Privacy Should Cover

At minimum, the attorney's documents should disclose:

Data Type	Common Baseline
Name	Why it is collected and how long it is retained
Email	Lead follow-up purpose, unsubscribe behavior, retention
Phone	Contact purpose and whether SMS/calls are used
Calculator inputs	That estimate inputs are stored with lead records when submitted
Analytics metadata	IP/device/event tracking and analytics providers used

For email delivery, common CAN-SPAM baseline includes:

• Clear sender identity
• Honest subject lines
• Unsubscribe mechanism
• Valid physical mailing address

Result Email Requirements

Free Calculator Emails

• Sent with Made For Law branding and templates
• Footer includes unsubscribe, Made For Law terms/privacy links, and physical address

Paid Embed Emails

• Sent on Made For Law infrastructure with attorney branding/content
• Footer includes unsubscribe, attorney terms/privacy links, and attorney physical address

Final Notes

If you are collecting leads, treat compliance setup as part of launch criteria, not post-launch cleanup.

If you need legal review language templates, consult an attorney who focuses on privacy and marketing compliance. Yes, we appreciate the irony.