Alex Tarlescu
Co-Founder, Made For Law · Marketing Strategist
Alex Tarlescu is co-founder of Made For Law — the SaaS platform that gives attorneys embeddable legal calculators with built-in lead capture. He's also co-founder of Good Smart Idea, the sister marketing agency that handles broader marketing engagements for law firms. Based in Cleveland with nearly 20 years of experience in sales, digital marketing, and AI automation, he writes about marketing — not legal advice — and the systems that turn website visitors into signed clients.
Articles by Alex
33 articles published
Google Business Profile for Attorneys — 14 Settings That Drive Calls
The map pack drives 40-60% of clicks on local legal searches. Here are the 14 GBP settings that move solo and small-firm attorneys to the top of it.
AI Marketing for Law Firms — What Actually Works in Legal Marketing (and What's Overhyped)
An honest take on AI marketing for law firms and legal marketing — content, ads, intake, SEO, attorney workflows, and where AI is reshaping the work — by Alex Tarlescu.
Law Firm Marketing ROI — A Marketing ROI Tracking Playbook for Solo and Small Law Firms
How law firms track law firm marketing ROI accurately across 6 channels — marketing strategies that show real law firm marketing roi — by Alex Tarlescu.
Facebook Ads for Family Law Attorneys and Lawyers — A 2026 Law Firm Playbook
How family law attorneys and law firms run Facebook ads (Facebook advertising) that generate qualified leads — facebook ads for lawyers targeting, creative, landing pages — by Alex Tarlescu.
Automation for Estate Planning Attorneys — Document Drafting, Workflow, and Estate Planning Software
What estate planning attorneys can (and shouldn't) automate — best estate planning software for attorneys, document automation, will drafting, probate workflow that save time — by Alex Tarlescu.
Client Onboarding Automation for Law Firms — Automate Intake and Streamline Law Firm Client Onboarding
How law firms automate the post-retainer client onboarding process — intake form, legal intake, automation, and streamlined client experience — by Alex Tarlescu.
Law Firm Website Audit — A 25-Point Content Audit and Website Audit Checklist
A law firm website audit and content audit checklist — what to audit on a law firm website and how to fix what's broken — by Alex Tarlescu.
Marketing Tools for Solo Attorneys and Law Firms — A Realistic 2026 SEO and Software Stack
The marketing tools, SEO software, and stack that actually pay off for solo attorneys and law firms, ranked by ROI — by Alex Tarlescu, founder of Made For Law.
Law Firm Blog SEO — SEO for Lawyers, Law Firm SEO Fundamentals That Actually Rank
Law firm SEO for blog content — SEO for lawyers, search engine optimization basics, and the law firm website SEO strategies that earn search engine results — by Alex Tarlescu.
Solo Attorney SEO Strategy — Local SEO Plan for a Solo Law Firm to Grow Your Practice
SEO strategies for solo attorneys — local SEO, Google Business Profile, search results, and referrals that attract clients and grow your practice for a solo law firm — by Alex Tarlescu.
Local SEO for Lawyers and Attorneys — A 2026 Local SEO for Law Firms Playbook
How local SEO for lawyers and law firms wins local searches, local search results, and the Google map pack — help your law firm with Google Business Profile, by Alex Tarlescu.
Google Business Profile for Attorneys and Law Firms — 12 Settings That Move the Needle
How attorneys and law firms optimize Google Business Profile (GBP / Google My Business) listing visibility to win the local map pack and capture potential clients — by Alex Tarlescu.
LinkedIn Marketing for Lawyers — Profile Optimization and Content Tips for Lawyers and Law Firms
LinkedIn marketing for lawyers and law firms — optimize your profile, share content, and build brand visibility that turns LinkedIn into a referral engine, by Alex Tarlescu.
Email Marketing for Law Firms and Lawyers — What Actually Works in 2026
Email marketing for law firms and lawyers — newsletters, nurture sequences, segmentation, and automation that earn retainers — by Alex Tarlescu.
Law Firm Website Bounce Rate — What Good Looks Like and How to Fix High Bounce
A diagnostic on law firm website bounce rate — what's a normal website bounce rate, what's a high bounce rate, and three fixes that move the law firm website bounce rate down — by Alex Tarlescu.
Cost Per Lead (CPL) for Law Firms — Average Cost Per Lead Benchmarks and Lead Generation ROI
Real average cost per lead (CPL) benchmarks for law firms by practice area and channel — lead generation, conversion rate, digital marketing ROI — by Alex Tarlescu.
Probate Calculator as a Probate Lead Generator — What 50 Attorney Sites Taught Us
Why a probate cost calculator outperforms every other probate lead magnet on a probate attorney site, with embed and lead-routing playbook — by Alex Tarlescu.
Probate Lead Generation for Attorneys — Real Estate Investors, Realtors, and What Actually Works
How probate attorneys generate qualified probate leads — not just real estate investor and realtor mailing lists or public records — by Alex Tarlescu, founder of Made For Law.
Retargeting for Law Firms — Facebook Ads, Search Ads, and Remarketing Campaign Playbook
How to use retargeting and remarketing campaigns for law firms — Facebook ads, search ads, digital marketing to reach potential clients who saw ads but didn't convert, by Alex Tarlescu.
Interactive Content for Law Firms — Quizzes, Polls, and Calculators That Increase User Engagement
Interactive content for law firms vs static content — quizzes, polls, and calculators that boost engagement with potential clients, by Alex Tarlescu.
Law Firm Client Intake Form — What Actually Converts for Attorneys
How to design a law firm client intake form (and template) that captures the right info without killing conversion — intake forms, client intake process, by Alex Tarlescu.
Free Tools for Probate Attorney Websites — A Guide for Executors and Estate Counsel
Free probate tools and online tools for executors that turn probate attorney websites into lead engines — wills, estate planning, executor checklists, by Alex Tarlescu.
Lead Generation Calculator for Law Firms — Conversion Rate Formula and Benchmarks
Free lead generation calculator and conversion rate formula for law firms — tie revenue goals to lead volume, by Alex Tarlescu, founder of Made For Law.
Why Calculators Convert 3-5x Better Than Contact Forms
Case-eligibility calculators convert at 40-60% vs 17.6% for optimized intake forms. Here's the field-count math, trust mechanics, and a real swap.
The Probate Lead Funnel — From Free Calculator to Signed Retainer
How a 5-stage probate funnel — calculator, email capture, 7-email nurture, consult booking, retainer — outperforms contact-form-only sites 4-10x.
The Marketing Stack for Solo Lawyers in 2026 — Eight Tools, Under $300/Month
An honest, priced-out marketing stack for solo attorneys in 2026 — CRM, intake, calculators, email, SEO, call tracking, scheduling, and analytics — built for under $300 a month.
Website Personalization Tactics That Boost Conversions for Solo Practices
Five personalization plays a solo firm can ship in a weekend at $0-50/month — geo-IP hero, UTM landing pages, returning-visitor banners, and more.
7 Automation Workflows Every Estate Planning Attorney Needs Right Now
Seven CRM automation workflows mapped to the 9-stage estate planning pipeline — lead capture, consult reminders, questionnaire stall-killers, drafting kickoff, and annual review nudges — with a 30-day scorecard.
Local SEO for Solo Attorneys: A 90-Day Plan That Actually Books Consults
A three-sprint local SEO roadmap for solo law firms — GBP optimization, citation building, review velocity, local content, and link building — with no agency retainer required.
The Hidden Cost of Poor Client Intake Forms (And How to Automate It)
26% of law firms never respond to the leads they're paying for. Here's the math, the five form-design failures, a seven-element anatomy framework, and the automation stack that closes the gap.
Why Your Law Firm Website Loses 80% of Visitors in Under 30 Seconds
Five fixable structural mistakes that cause most law firm websites to convert under 5% — and a 60-minute audit plan to ship 80% of the fixes before Monday.
How to Turn Your Probate Calculator Into a 24/7 Lead Magnet
A step-by-step system for converting a probate cost calculator into an always-on intake machine — five UX rules, a 7-email nurture sequence, and a 10-minute install guide.
The 5 Free Tools Every Solo Probate Attorney Should Embed in 2026
Five embeddable tools — probate cost calculator, executor fee calculator, smart intake form, GBP booking widget, and PDF estate estimate generator — that turn a law firm website into a 24/7 lead funnel.
Made For Law is a marketing platform for legal practices — not a law firm. Alex Tarlescu and the Made For Law editorial team are not attorneys and do not provide legal advice. Content is for general informational purposes only. Always consult a licensed attorney for advice specific to your situation. Full disclaimer