Google Analytics

Overview

The Made For Law calculator automatically sends events to Google Analytics when GA is detected on your website. No additional setup is required beyond having Google Analytics installed.

Tracked Events

The following events are sent to your GA4 property:

Event Name	Fires When
mfl_calculator_load	Calculator widget loads on the page
mfl_calculation_start	User begins entering estate details
mfl_calculation_complete	Calculation is finished
mfl_lead_captured	Lead form is submitted
mfl_pdf_download	PDF is downloaded

Event Parameters

Each event includes these parameters:

Parameter	Description
state	Selected state jurisdiction
estate_value_range	Bucketed estate value (e.g., "100k-500k")
source_page	Page URL where calculator is embedded

Setting Up Conversions

To track calculator leads as conversions in GA4:

1. Go to Admin > Events in your GA4 property
2. Find mfl_lead_captured in the event list
3. Toggle the Mark as conversion switch

This lets you measure the calculator's effectiveness as a lead generation tool alongside your other marketing channels.